At this, I scrunch my face

This morning I learned that there are official "Olympic Cheerleaders."
Say it with me: "Gah!"
Though I have met a couple of very nice young women who are/were cheerleaders, I generally hold serious disdain for cheerleading. I think it demeans women, has nothing to do with the game, and certainly brings me no
cheer (chîr) n.

1. Lightness of spirits or mood; gaiety or joy: a happy tune, full of cheer.
2. A source of joy or happiness; a comfort.